Analysing a Music Video #1 Lana Del Rey - Summertime sadness

I decided to do an analysis on Lana Del Rey one of my favourite music artists, I'm a huge fan of her music and already know a lot of background info about there and have listened to all her songs (I'm a tad super fan)!

Summertime Sadness is the song I'm picking apart and analysing for inspiration for our own music video.

Lana's known often for a vintage olden style to her videos, I think for this video she used a film camera or a super 8 camera to create the old sketchy look, she likes her videos to be really artistic and show who she is as a person. Having close ups is a really big part of music videos as this is what the audience want to see - Andrew Goodwin.

There are quite a few establishing shots of where they filmed and natural aspects, the whole video is very artistic with the shots. 

The video has very quite slow shots that can be quite dramatic, like this shot where she just falls off the end of the cliff. As Carol stated the shots can be quite extreme flicking from on thing to another. 

The colours seem to be generic throughout the video with their being lots of yellows and reds with lots of light glares throughout.The song is called 'summertime sadness' so it does have a sort of nostalgic and sad feel to it with a lot of looking back shots.

The video does show a type of narrative storyline to it, with two characters and a sort of plot with both of them in. There seems to be something quite sad between them now with the other girl looking , the video would fall into an illustrative video as it seems to be about love, friendship or loss but is unclear. It seems as though it is a nostalgic video/song remembering someone they met in their summer of someone the loved and loved in a certain summer of a year.

Close ups of the artist are very popular with the audience as they want to see them stated by Andrew Goodwin. Lana has a very vintage 1950's/60's style which the audience enjoy to see, with her eye makeup and big beehive hair being a statement among her early work. Lana also tends to make eye contact with the camera creating this connection between her and the audience.