I decided to analyse Florence and The machine's Magazine advert (or what I cloud find as an advert) and see what things reach out to the audience and what needs to be in an advert.
On this magazine advert its advertising the fact that tickets for the artist are going on sale.
There are some key features which show that this is a clearly a imagine advert and make the audience interested more.
Colour.
In the advert there seems to be an almost grunge feel with the colours that the artist has chosen, the image which is centred is actually the album art featured for the front cover of the album. It seems that that brightness has been dimmed down, with the contrast being increased so colours seem more vibrant. As the album was titled 'Lungs' they are the main focal point that they want to audience to be focusing on, so have portrayed them to be very vibrant and standing out. The small flowers all around the individual accentuate with their increased contrast of colour again add to the drawing in of the vibrant Lungs. The distinct colours are very grunge in the photo and outside the photo the only colour is black and white, perhaps to help draw focus onto florence in the middle.
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The XX are known for very simplistic album covers and adverts, often just being black and white or possible marble type colours. Florence may have incorporated their black and white features as normally she may have gone for an old vintage back ground or possibly grungy photo/colour. this may have been down to drawn the audience in more that The XX were being featured.
Titles.
Clearly positioned at the top is the artists name and the special guest which is going to be featured at a show she is playing, the font used for the name is iconic to both Florence and the band but also The XX. They possibly did this so that form a far the audience can clearly identify who the artists are! Also positioned below the centre photo is the dates and place where the show is going to be, this is in big bold writing again centred, keeping the audience more drawn in and less likely to look away due to it being in the middle.
The titles are also all in black and white, maybe doing this as a way to get capture attention in all lighting that the advert may be viewed in! The white stands out and is clear to read due to the bold font used, especially in the date and place!
Position.
The first thing the artist wants you to see is the image in the centre, this is why it is the centre piece and the biggest portion of the advert. However they also position the titles of the artists at the top acting as a title for the whole advert. The way florence is positioned and is the only person featured shows how she is going to be the main act that the audience will see that day, as well as The XX.
Image.
Florence is the lady in the image and is the main focal point for the advert, as I said before she is the biggest part of 'Florence and the machine' band and is the one who is the singer in the songs. This image was also the cover for her 'lungs' album and as a point of that her own lungs are emphasised. This may have been done for a number of reasons, as a listener of Florence I think that the lungs are shown profoundly due to the way she sings. She has this voice which you can tell she sings deeply from her lungs with the amazing vocals she produces in 'Dog days are over' and 'shake it out'.
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Conventions.
As for the conventions, Florence and the machine is an Indie rock band form England, they're known for their dramatic and eccentric production and florence's amazing live vocals. She has also been described as a mix of rock and soul music. The advert shows usual conventions of music adverts, with a close up portrait of the artist, bold striking titles to capture and standing out colours.
